Embedded Signup
A customer signs in with Meta and chooses the relevant business, WhatsApp Business Account, and phone number.
WhatsApp Business Platform
Connect the WhatsApp number your customers already know. Your business account stays yours.
A customer signs in with Meta and chooses the relevant business, WhatsApp Business Account, and phone number.
Approved WhatsApp templates are synchronized into the workspace for campaign use.
Meta webhook events feed delivery state back into the platform. Incoming webhook signatures are validated by the current API implementation.
Every conversation starts with a person.